Yathreb Alaa is the marketing and communication Specialist at YTG. She is responsible for developing, planning, and executing offline and digital marketing strategies for the company.
Nada is passionate about studying and understanding consumers’ behaviors as she believes that the marketing process is a two-way communication process that won’t succeed unless through managing all the communication elements effectively. Nada graduated with honors from the Faculty of Mass-communication at Cairo University with GPA 3.95 and she was ranked the 3rd in her class.